Improvement is a continuous process. We combine your suggestions and our web analytics (Google and CrazyEgg) to understand what is working and what needs improvement. 23 design revisions and 14 copy changes later, we launched a new homepage.

Here are some of of the things we learned:

• Suggesters search before they suggest - they find the SuggestionBox page before they make their suggestions
• There needed to be a better explanation of how the suggestion process worked
• Show, don’t tell - Suggesters wanted to see the suggestions, the community and what we were up to

The goal of the new homepage is address all these things and to show you, as a Suggester, how you can use SuggstionBox.com to “Make _____ better.” You fill in that blank. It can be any company, product, service or event, whether they are in our system or not.

To get started:

1. Enter any company, product, service or event in the big text box
2. Select the suggestion box you want to submit your suggestion to
3. If there is not a suggestion box, you can create one on the fly
4. Make a suggestion
5. We deliver it on your behalf, when the company responds you will get an email

The new homepage features Suggesters from the community and the things they want to help make better. Keep an eye out, you may just see yourself!

In addition, the new homepage now displays the latest public suggestions from all SuggestionBox pages. Check out the latest suggestions, post your comments, or follow them to receive updates.

Let us know what you think. Send us your suggestions to make it even better!